Content That Sells
$99.99
A workshop on growing your social media and turning it into a business.
Many great coaches with something worth teaching never figure out how to distribute it.
I grew from 2,500 followers to a combined audience of over 400,000 in roughly three years by treating content the same way I treat coaching – as a problem to solve.
Post something. Study the response. Adjust. Keep refining.
Content That Sells is the process I use to turn ideas into content that earns attention, builds trust and connects naturally to an offer.
What’s Inside
The Webinar
A 45-minute recorded presentation covering how I think about reach, attention and sales on social media; how to build content that teaches while still giving people a reason to stop and watch; why follower count alone does not guarantee revenue; the difference between content that reaches strangers and content that turns followers into buyers; and the mistakes I repeatedly see smart coaches make online.
The Content Creation Process
An eight-step guide covering the decisions between an idea and a finished post:
Niche. Buyer. Offer. Job. Format. Hook. Caption. Packaging. Review.
This is the workflow I use to take ideas from coaching, research, conversations and observation and turn them into content with a clear purpose.
The Post Planning & Performance Worksheet
Build the post with a clear job in mind. Then judge it by what it was built to do.
A post designed to reach new people should not be evaluated the same way as a post built to establish trust or sell an offer. This worksheet helps you plan the content clearly, then study the response without guessing emotionally.
The Quick Reference
Seven principles on one page.
The story sequence. The follower math. The repost logic. What to do after a run of flat content. Who you should actually be writing for.
Keep it open when you sit down to create.
Who This Is For
This workshop is for coaches who have something worth selling but have not figured out how to use social media to sell it.
It’s for coaches who are posting consistently but are not seeing the reach, trust or revenue they expected.
It’s for coaches who want to understand the thinking behind content that performs, rather than copying formats without understanding why they work.
This Is Not a Course on Going Viral
The goal isn’t to become famous on social media.
The goal is to build a page that gets new eyes on your work, earns trust over time and gives the right people a reason to buy from you.
Content can entertain without becoming empty. It can teach without becoming boring. It can sell without turning your page into a constant advertisement.
That’s what this workshop is about.
Built From Real Work
Everything inside Content That Sells came from building my own business in public over the last three years:
Daily content. Real analytics. Real product launches. Real revenue.
This isn’t a theory I read about or a template I pulled together after the fact. It’s the process I actually use to build content, study what works and connect my expertise to products people buy.
Included With Your Purchase
- 45-minute recorded workshop
- The Content Creation Process guide
- Post Planning & Performance Worksheet
- One-page Quick Reference
- Immediate access after purchase
- Lifetime access to the workshop and downloads
If you have been posting without a clear process behind it, this is where that changes.